Freyja — a Novalog for a better future.
In collaboration with Steffi Miller & Lisa Stöckel, 2008

Freyja is a product catalogue dedicated to presenting sustainable design objects coming on the market in the near future. The objects are, however, not shown in the usual manner. The Novalog is a collage of passages taken from various science fiction novels that have been combined to create a new story. In the course of this story the reader gets to know a new, sustainable lifestyle and its objects. It is shown that such a world is possible, because the products and ideas featured in the story are already being developed. In a second part, the objects are once again depicted briefly on stubs, and provided with reference addresses. The Novalog proves to be a sustainable object: It is not necessary to own the book. Those interested in a particular product can remove the page, and then pass the book on to someone else.
The project was published in :output 12.